So far, Spotify has become cocky and smug, especially since it’s userbase approaches 100 million. In the wake of Taylor Swift’s highly-publicized holdouts, Spotify CEO Daniel Ek boasted that subscriber levels actually increased, based on all of the publicity and awareness generated. In fact, Spotify can thank Taylor for one of their biggest subscriber gains ever.
In all fairness, 60k of these subscriptions are family plans. I believe those are for five people max, so it s only a minor spin to count those as 300,000 subscribers as a whole. It is certainly fairer than counting them as single subscribers, since each family subscription will be worth more. Granted, this adjustment still pegs the number of subscribers about 350k lacking the half-a-million figure but that turns into a question of when Iovine made the comment. Unless it absolutely was throughout the period this statement is for (March) it might rather be Alter Bridge concert true for the we included a family group plan multiplier valuation on true.
For all of Lowery s moaning regarding the artist s rights (which may be also read as his rights), he will leave the consumer completely from the picture. You have to presume that scarcity is the ONLY motivation for participating in the recorded music economy to get into any one his conclusions, & I don t think that s true. There are loads of examples that disprove this (Radiohead s novel pay-what-you-want experiment, a great deal of coffee shop pricing model experiments, etc). He might ve opened the threshold to the conversation about artists rights, but he framed it improperly from the gate, & we re still seeing the repercussions of that.
I think anyone even remotely alert to a history of digital music wouldn’t make any statements in connection with decline in physical media and the expansion of digital technology. The music industry were assigned the mp3 technology in the mid 90’s as a possible opportunity to push forward that is a in the 21st century. The music industry declined, instead depending on their funds cow of physical product, in which the cut of sales were an increased mark up then digital could ever present. The music industry’s (and after that, the complete entertainment industry) slow, painful and greed directed crawl into digital was the reason why they couldn’t compete inside the market invest that they had an opportunity to run, own and manage five years earlier.
Deezer’s Chief Content and Product Officer, Alexander Holland said ‘Deezer is constructing a first class listening experience for both music lovers and artists around the world. We are excited to produce this integration with BandPage to be able to give music fans more relevant, engaging entry to their best artists while helping artists grow their business.’